So rumors are flying out of KC that they’re going to get a new name along with a new stadium. The rumored name?
Sporting Kansas City.
Okay, I get that MLS teams are currently on a “let’s make ourselves sound as European as possible” jag now. And in some cases like Dallas, Toronto, and Salt Lake, the results weren’t that bad.
But it was transparent what those teams were trying to do. They were trying to look/sound like big successful European clubs like Arsenal FC, Real Madrid, FC Barcelona, and on and on. I got it. It was poseurish, but at least they were posing in the direction of something successful.
But now, here’s KC seemingly wanting to associate itself with Sporting Lisbon, the third-most successful club in Europe’s sixth-best league that itself isn’t known in this country outside of some older folks in Newark, NJ and Fall River, MA.
This is just bad marketing and the kind of really misdirected poseurism (yeah, I made that up) that actually makes the league look more bush-league rather than less.
I get the whole European name thing. Hell, I cheer for DC United. I get it. I really do. This isn’t a slap at KC for Europeanizing their name, it’s a slap at KC for doing it really, really badly.
Please KC ownership team, while there’s still time, think this out. If you want to re-brand the team, do it. But think this move through. Sporting Kansas City doesn’t really stir any echos, only the bowels.